Client: YP (Yellow Pages)
Brief: Reinvent our brand for the digital age
Solution: YP identity rebrand
Brief: Reinvent our brand for the digital age
Solution: YP identity rebrand
People have been letting their fingers do the walking since 1886, when the first official Yellow Pages was invented. But, anticipating the decline of their company’s print business, and recognizing the need to make a strong move into digital and mobile channels, the original analogue search company changed its name to YP. They came to us to help them define a new purpose and create an identity to take the reinvented company into the future.
Visual identity
We trained and worked with agencies to produce on-brand advertising
Guidelines (a selection of pages)
