Client: Audi
Brief: Create pre-launch hype for the Audi Q5. Engage audiences and encourage them to test-drive.
Solution: Audi Q5 Search Campaign
Brief: Create pre-launch hype for the Audi Q5. Engage audiences and encourage them to test-drive.
Solution: Audi Q5 Search Campaign
Audi needed a campaign idea to launch the new Audi Q5 (their smaller, luxury SUV) in the Asia Pacific and South Africa regions. Our Audi Search idea won the region-wide pitch and went on to win an ADMA Bronze and Echo Awards Leader Award.
Targeted individuals were invited to take part in an online search for a better driving experience. By taking part, they experienced the Audi Q5’s versatility as they were guided through a range of city and country terrain, and alerted to the Q5’s unique features. If they completed the Search, they could win one of five luxury test-drive experiences in beautiful locations across Australia.
The online Search experience was supported by outdoor billboards, print ads, online banners and Direct Mail.
