Client: YHA (Youth Hostel Association)
Brief: Get existing but inactive subscribers to renew their YHA membership for another year
Solution: Travel Bugs
Brief: Get existing but inactive subscribers to renew their YHA membership for another year
Solution: Travel Bugs
The Youth Hostel Association wanted to encourage past members to renew their memberships and continue to book accommodation at YHA hostels. We created a campaign reminding these previously avid travellers to look after their travel bug, by renewing their membership and continuing to travel using YHA. Campaign elements included Direct Mail, YHA branch collateral, and the option to create your own customised travel bug avatar, based on your travel tastes, to feature on your facebook page.
