Client: Westpac Banking Corporation Australia
Brief: Show Westpac's support for the City to Surf fun run and the community through a warm, friendly campaign.
Solution: Westpac City to Surf Fun Run Campaign
Brief: Show Westpac's support for the City to Surf fun run and the community through a warm, friendly campaign.
Solution: Westpac City to Surf Fun Run Campaign
Westpac sponsored the City to Surf in Sydney, a hugely popular annual fun run. The aim was to make the public like Westpac more (banks are notoriously unpopular in Australia). These were some print ads and other materials we used to encourage and congratulate people taking part. The ads appeared respectively in the special race day supplement prior to the event and in the post race supplement showing people’s race times. The race day inflatables appeared along the course as people ran.
Pre-race print ad
Post race supplement print ads
Race day inflatable messaging.